You want to start a business and need a medium of communication with clients. You will need WhatsApp Business rather than the personal version. By 2023, the number of social media users will reach more than 1.9 billion. For those of you who don’t know what the features of the business version of WA are, you need to read our explanation. The various features available can help your performance become more productive.
WhatsApp Personal
This application is only intended for personal or non-formal use. There are a lot of features that are missing compared to the business version. Some features that are not available in the personal version are quick replies, dashboards, broadcasts, chat labeling, and so on. Those of you who already have more than 1,000 customers will experience difficulty communicating based on the customer’s level of urgency.
WhatsApp Business Features
You can use WA Business on a smartphone via download from the Google Play Store. The apps are suitable for small businesses with the letter B logo. The shop owner can bring the catalog by set-up. The owner can also show the products on the platform so that customers can choose what they need. The business version provides automatic replies. It will give a good impression to customers because it is rare for customers to patiently wait for an answer from the store administrator.
The quick reply feature is also useful for reimbursement matters. Apart from that, you can also use various kinds of audio, stickers, videos, and images to interact with customers. This version of WA also allows for sharing more information with users at once. It is even reported that users can send this message to up to 256 customers.
Another interesting feature that shop owners can use is “Add to Cart”. The existence of a basket can help customers buy the items they need. Another feature that you need to use is the chat label for each customer contact or group. You can assign color labels based on customer or group urgency. Another important thing about business WA is a dashboard for analyzing customer data, such as graphs. Creating customer data graphs can help management analyze further strategies to attract customer interest.
Not only does it release a regular business version, WA also releases an API version. Users of this application are generally large companies. There are also many versions of the application, such as Tier 1, Tier 2, Tier 3, and Tier 4. You can use Tier 1 to send 1,000 messages per day. The number of messages that users use increases as the tier number increases. Tier 4 itself is capable of sending unlimited messages per day.